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Mr Sam Johnson OAM has today been named as the City of Launceston’s new Chief Executive Officer and is expected to take up the role in July.
City of Launceston Mayor Matthew Garwood said he was pleased to announce the appointment after an extensive national and international recruitment process conducted over the past four months.
"I'm excited to announce the appointment of Sam as our new Chief Executive Officer," Mayor Garwood said.
"We attracted a very large field of close to 40 high-quality candidates but despite tough competition Sam impressed the Councillor team with his visionary and high-energy approach, along with his obvious passion and drive for the Launceston community.
"Sam has multi sector experience, having worked earlier in his career in senior roles with ANZ along with five years as a very young Mayor at Port Augusta City Council.
"He is the outgoing CEO at the District Council of Mount Remarkable in South Australia, a role he's held since 2020.
"Sam was awarded an OAM for services to the Local Government sector in 2021.
"Sam will be moving from South Australia in the coming months with his wife and three young boys, who are very excited to move to Launceston.
Sam had this message for the Launceston community and staff of the City Council:
"What a wonderful opportunity the City of Launceston has offered me — to be your new Council CEO in one of the most beautiful, diverse and fastest growing cities in Tasmania!
"I am particularly looking forward to building new relationships with the wonderful staff and community members alike. I want to ensure that our teams have the resources to do their job effectively and to
support their professional goals, aspirations, and growth whilst working towards providing the very best service levels to the community.
"In this role, I will get out and about in order to meet as many community organisations and members as I can, as well as advocating strongly for the City and region into the future.
"I will be eager to hear where the community think that we can improve our services and processes. They can be assured I will identify priorities and act upon these in order to build an agile organisation for our community as it grows and shifts into the future in partnership with our dedicated Mayor and Councillor team.
"On a personal level, I am really looking forward to both working and living in this special place with my family and joining such a vibrant and incredible community."
"Unfazed" is one word Sam Johnson uses to describe himself. "Public servant" and "honest" are others.
The former mayor of Port Augusta in South Australia, and Order of Australia Medal recipient, has spent the past five-odd months finding his feet as the chief executive officer at the City of Launceston council.
Speaking with The Examiner in April after the council announced his appointment, Mr Johnson said Launceston was "somewhere that's going places".
He still stands by that claim, but adds that it'll take some work to get there.
"If we get it right over the next five years it'll be a different look and a different feel, and not in a bad way, so that the next generation that is coming through actually looks at Launceston as the place that they want to be," Mr Johnson said.
City of Launceston council chief executive officer Sam Johnson has spent five months familiarising himself with the role, and has a lot to say about it. Picture by Phillip Biggs
The road to somewhere
Since his appointment to the role, Mr Johnson has focused on the next decade, asking elected representatives to think about how they would like Launceston to look by 2035.
Getting to that point was easier said than done.
"We've got some 37 strategies, which are all great strategies, but we actually need to lock in and actually start to deliver on some of these strategies," Mr Johnson said.
"Locking in" meant deciding which demographics the council focused its efforts on.
While it had an obligation to provide services to all ratepayers, Mr Johnson said the council was trying too hard to appeal to everyone.
It was trying to be "everything to everyone" with its policies.
As Australia’s largest cities are experiencing record population growth with cities like Sydney and Melbourne adding more than 110,000 per year, some of Australia’s best-known regional towns are struggling to attract numbers.
Instead, the council needed to single out a particular demographic - like the 18 to 25-year-olds who were migrating away from regional towns in droves - and appeal to them specifically.
In the chief executive's eyes, this was far better than doing nothing, and it would save him and the 12 elected representatives the embarrassment of having their legacy be one of inaction.
"We need to be bold, we need to be aspirational, we need to take the risks. Otherwise, the community is probably, rightfully so, going to criticise us for being asleep at the wheel," Mr Johnson said.
Any substantial transformation to the city, whether implementing the urban greening strategy or rolling out the revised second stage of the City Heart project, required substantial amounts of money.
Mr Johnson said that was within the council's means thanks to former chief executive Michael Stretton.
"We have the ability to spend some serious amounts of money, not flippantly, but some serious amounts of money thanks to the good work of what my predecessor and his team had put in place," he said.
Mr Sam Johnson OAM has today been named as the City of Launceston’s new Chief Executive Officer and is expected to take up the role in July.
City of Launceston Mayor Matthew Garwood said he was pleased to announce the appointment after an extensive national and international recruitment process conducted over the past four months.
"I'm excited to announce the appointment of Sam as our new Chief Executive Officer," Mayor Garwood said.
"We attracted a very large field of close to 40 high-quality candidates but despite tough competition Sam impressed the Councillor team with his visionary and high-energy approach, along with his obvious passion and drive for the Launceston community.
"Sam has multi sector experience, having worked earlier in his career in senior roles with ANZ along with five years as a very young Mayor at Port Augusta City Council.
"He is the outgoing CEO at the District Council of Mount Remarkable in South Australia, a role he's held since 2020.
"Sam was awarded an OAM for services to the Local Government sector in 2021.
"Sam will be moving from South Australia in the coming months with his wife and three young boys, who are very excited to move to Launceston.
Sam had this message for the Launceston community and staff of the City Council:
"What a wonderful opportunity the City of Launceston has offered me — to be your new Council CEO in one of the most beautiful, diverse and fastest growing cities in Tasmania!
"I am particularly looking forward to building new relationships with the wonderful staff and community members alike. I want to ensure that our teams have the resources to do their job effectively and to
support their professional goals, aspirations, and growth whilst working towards providing the very best service levels to the community.
"In this role, I will get out and about in order to meet as many community organisations and members as I can, as well as advocating strongly for the City and region into the future.
"I will be eager to hear where the community think that we can improve our services and processes. They can be assured I will identify priorities and act upon these in order to build an agile organisation for our community as it grows and shifts into the future in partnership with our dedicated Mayor and Councillor team.
"On a personal level, I am really looking forward to both working and living in this special place with my family and joining such a vibrant and incredible community."

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